Design

Brand Identity

A dynamic and forward-thinking brand identity crafted for Infinite Orbits, reflecting their innovation in satellite services and in-orbit solutions.

Client

Infinite Orbits

Date

April 2023

Services

Logo Design, Visual Identity, Web Design

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About Work

Infinite Orbits approached us in 2023 after the success of our previous collaborations on their Endurance 2022 video and the OrbitGuard logo design. They trusted us to develop a full brand identity that would reflect their leadership in in-orbit services and satellite solutions. Our task was to craft a new logo, brand colours, and a comprehensive website update that showcased their innovative approach to space technology. The objective was to create a visually compelling identity that aligned with their cutting-edge operations and growing presence in the NewSpace industry.

Our team worked closely with Infinite Orbits’ stakeholders to ensure the new visual identity would embody their mission of space sustainability and advanced satellite services. We explored various colour schemes, modernized the typography, and refined the logo to better represent their pioneering role in space technology. Additionally, we designed a digital booklet outlining brand guidelines to maintain consistency across all platforms, ensuring the proper use of every asset, font, and colour.

This project marked a significant milestone in Infinite Orbits' journey, reinforcing their brand with a bold and cohesive identity. The updated logo and website design helped them stand out in the competitive space sector, strengthening their position in the global market. The success of this brand overhaul reflects our ability to deliver a full spectrum of creative solutions that push the boundaries of space technology communication.

Infinite Orbits logo set against a starry space background, symbolising the company’s focus on satellite and orbital technology.

Concept

Crafting A New Identity

We began by working closely with Infinite Orbits to define a visual language that could represent their pioneering approach to space services. The goal was to create an identity that was both futuristic and grounded in technical excellence. After a series of discussions and reviews, we agreed on a design direction that fused modern space aesthetics with clean, professional branding elements.

Here's what we focused on:

  • A modern, sleek logo that symbolises advanced space operations.
  • A colour palette inspired by space technology and modern science.
  • Typography that combines readability with a contemporary, futuristic edge.
  • A logo that is adaptable across different formats, both digital and print.

This new identity perfectly captures Infinite Orbits' innovative approach to space, providing them with a refreshed, consistent look across all media.

Black and white versions of the Infinite Orbits logo, one on a black background and one on a white background, designed by OVERCLOCKIN, displaying the brand’s sleek and modern identity.

Design Process

Evolving Through Visual Exploration

We explored multiple iterations for the logo and branding elements. The focus was on creating an identity that would stand the test of time and reflect Infinite Orbits’ long-term goals. After numerous design refinements, we arrived at a final logo and identity system that are both aesthetic and functional.

Here's what we did:

  • Explored geometric shapes to reflect precision and innovation.
  • Developed a versatile logo that could be used across various digital and physical mediums.
  • Iterated multiple versions of the logo, ensuring it represented their values.
  • Collaborated with their team to gather feedback and make final adjustments.

The final design is a testament to the collaboration and creative exploration, resulting in a brand that is cohesive, forward-thinking, and true to the mission of Infinite Orbits.

Infinite Orbits brand colour swatch in White (RGB #FFFFFF), representing clarity and innovation in space technology design.
Alt Text: Infinite Orbits brand colour swatch in Rich Black (RGB #010203), embodying the depth and mystery of space, central to the brand’s identity.
Alt Text: Infinite Orbits brand colour swatch in Main Accent Blue (RGB #134C68), symbolising trust and stability, key values in their satellite and orbital solutions.
Alt Text: Infinite Orbits brand colour swatch in Secondary Accent Dark Blue (RGB #0E3E5D), reflecting professionalism and reliability in their space-focused branding.

Brand Guidelines

Consistency Across All Platforms

To support the implementation of the new brand identity, we developed comprehensive Brand Guidelines. This document ensured that every aspect of the new brand, from colours to typography to logos, would be used correctly across various platforms.

Our approach:

  • Correct usage of the logo in different formats and sizes.
  • Detailed instructions on using the new colour palette effectively.
  • Font guidelines to maintain consistency across all media.
  • Best practices for digital and printed assets to ensure brand unity.

This thorough approach guarantees long-term consistency in how the brand is represented, no matter the medium or platform.

Final Delivery

A Fully Realised Brand Identity

After months of collaboration and design exploration, we delivered a complete brand identity to Infinite Orbits. From the logo to the website and the digital brand book, every element was created to ensure a seamless and professional representation of their mission in the NewSpace industry.

Key elements:

  • A refreshed and impactful logo, optimised for multiple uses.
  • A complete set of brand guidelines for internal and external use.
  • A fully updated website design, reflecting the new brand identity.
  • Ongoing support for future brand adjustments and updates.

This project exemplifies our ability to deliver a holistic branding experience, setting Infinite Orbits apart in the competitive landscape of space technology.

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